W Digital

Agile digital and social media support for the integrated marketing era.

Why W Digital?

The W Digital team combines three unique skillsets to deliver real earned bang for client marketing buck:

Cultural insight

A powerful cocktail of digital expertise and PR instinct to guarantee our work is grounded in relevant cultural moments and the media agenda, ensuring stories that are worth telling and travel across channels.

Digital Creativity

A talent for digital creativity, to ensure our ideas come alive across platforms & channels.

Community presence

A genuine community presence, to ensure authentic and consistent social engagement.

Our ‘earned first’ model, supplemented with SEO strategy and where appropriate paid spend, means we can deliver real cut-through both within social media and beyond into earned media channels.

Community Management

We see community management as a way to open up consumer conversations rather than shut them down so our interactions create a virtuous circle of engagement designed to extend beyond a post to the full spectrum of PR, influencer and word of mouth.

Content Develpement

We combine our PR instinct for what makes a great story with our grasp of digital creativity and experience in delivering ad grade creative to develop content that travels across channels, earning profile both in and beyond social media.

Influencer Engagement

We believe that influence should be holistically viewed (from high-reach, low-engagement VIPs to low-reach, high-engagement social influencers) and earned first, with paid used to incentivise deeper engagement & boost impact beyond organic reach.

Our Clients

Our clients range from household FMCG names through to entertainment and lifestyle brands and not for profits.

Contact

Circus House
21 Great Titchfield Street
London W1W 8BA

0207 436 8113
digital@wcommunications.co.uk

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